Monday, November 03, 2008

Wii Music Struggles to Sell

As I suggested in my previous post, Wii Music is competing in a market where casual gamers already feel that Rock Band and Guitar Hero are casual enough.

As this recent news post from Wired suggests, Wii Music is struggling to make the same kind of sales that came with Wii Sports or Wii Fit.

Perhaps it's just a minor miscalculation by Nintendo in terms of finding the right audience, or perhaps, Wii Music's struggles are a sign of bigger trends to come. I'll always applaud Nintendo for attempting to break out of the mold, but even so, I think there's danger in relying solely on a casual audience - sure it's a big market of people, but it's a fickle market too.

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