The latest issue of Wired has an excellent article by Chris Anderson on how the Internet is changing that game of business.
The demonetization of business is a fascinating concept, particularly because it resets the framework of what business actually is – no longer about products, it’s now about relationships.
Even when you give something away for free – somewhere there is value in the relationship of one person giving another person something that they value, even if they didn’t have to pay for it. Think about how TV and radio work - you watch or listen for free from the station, who in turn makes money by being paid by people who want you to watch or listen to their ads.
Seth Godin touches on some of these ideas, and the new importance of relationships in a recent speech to the music industry, one business in particular, who is having trouble adjusting to this new economy.
And, the article by Anderson is, of course, totally free to read.
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