Keeping up with PR trends is tough. Good thing there are some great books out there.
These are some of the best I have come across:
Fall of Advertising and Rise of PR – Al & Laura Ries
Permission Marketing – Seth Godin
Unleashing the Ideavirus – Seth Godin
A New Brand World – Scott Bedbury
The Origin of Brands – Al & Laura Ries
Beyond Buzz – Lois Kelly
The Brand Gap – Marty Neumeier
Zag – Marty Neumeier
The New Rules of Marketing and PR – D. Scott
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